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Manager, Strategic Marketing

Job Title

Manager, Strategic Marketing

Job ID

27682680

Location

Kingwood TX US 77339

There’s a reason Insperity was ranked in the top 3% on WorkplaceDynamics’ National Top Workplaces list and named one of the top 100 companies to work for in the U.S.

Want to work for us and find out why?

As a trusted advisor to America’s best businesses for more than 35 years, Insperity provides an array of human resource and business solutions designed to help improve business performance. In addition, we provide the client company and their worksite employees with a wide array of value-added benefits and services.

Insperity offers a competitive compensation package and a world-class benefits package, including 19 days paid time off, 9 paid holidays, medical, dental and vision benefits, 401k and tuition reimbursement. At Insperity, we’re committed to providing a positive work environment, and to helping our employees succeed both personally and professionally.

 

Manager, Strategic Marketing
 

We are currently seeking a Manager, Strategic Marketing​​​​ to join our team.

Summary

This position is responsible for the vision, strategic development and ongoing management of Insperity’s strategic marketing initiatives, including oversight of a team of marketing strategists focused on brand awareness, competitive insights and sales engagement initiatives in support of Insperity corporate brand and sales engagement efforts. The position is also charged with developing and monitoring Insperity’s national advertising and sponsorship programs/campaigns to achieve the stated business goals and objectives of the Growth division and the overall organization. This role ensures that proactive brand, advertising and sponsorship programs are being properly executed, working closely with various cross-functional teams, senior leadership and external service providers to standardize and scale the company’s strategic brand initiatives.

Responsibilities

Under limited supervision and much decision-making:

  • Sets direction and effectively manages the brand strategy for the corporate Marketing and Business Development organization, planning activities in alignment with business goals and objectives and maintains stewardship over the health of the Insperity brand.
  • Leads and develops a highly functional team of strategic marketing managers, establishing clear performance standards for staff development, training, policies and procedures within the marketing strategy team.
  • Leads the planning and oversight of marketing and communications initiatives including new office and new market opening programs, national sponsorship strategy development, brand health initiatives and other special projects along with other organizational stakeholders. Manages all required resources, budgets and timelines, equipping the Marketing Operations teams for optimal success.
  • Leads the enterprise-wide focus on competitive insights by gathering representatives from each of the organization’s main functional areas for the purpose of developing and maintaining a current view of Insperity’s competitive positioning in the marketplace.
  • Communicates regularly with executive leadership and board of directors to provide updates on brand positioning, competitive leverage points and overall strategic marketing insights.
  • Monitors, reviews, and reports on key performance indicators for marketing efforts, and recommends changes and/or enhancements to improve results. 
  • Works closely with Marketing and Business Development management, to establish demand for strategic resources and facilitates prioritization in alignment with defined strategies and campaigns.
  • Develops highly productive, long-term relationships with business partners and is thoroughly familiar with the organization’s scope of services and business objectives.
  • Builds a matrix relationship plan within the each department and proactively ensures that key relationships are being addressed and strengthened.
  • Uses tools, systems and processes to plan, forecast and market business intelligence.
  • Translates overall company objectives and strategies into action across respective accounts.

Qulifications

  • Proven experience and success building relationships with all levels within organizations.
  • Proven track record of building client satisfaction and loyalty through business relationship building and measurable service results.
  • Strong strategic and analytical skills.
  • Effective problem solving, decision-making and conflict resolution abilities.
  • Project management skills and the ability to handle multiple projects.  Proficient in the use of Microsoft Office programs and demonstrated ability to learn other computer applications as needed.
  • Communicates tactfully and effectively, both verbally and in writing, and maintains effective work relations with those encountered in the course of employment.   

At Insperity, we celebrate the diversity of our employees and our leadership. Insperity is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.