View all jobs

Senior Creative Marketing Writer

Job Title

Senior Creative Marketing Writer

Job ID



Kingwood TX US 77339

There’s a reason Insperity was ranked in the top 3% on WorkplaceDynamics’ National Top Workplaces list and named one of the top 100 companies to work for in the U.S.


Want to work for us and find out why?


As a trusted advisor to America’s best businesses for more than 35 years, Insperity provides an array of human resource and business solutions designed to help improve business performance. In addition, we provide the client company and their worksite employees with a wide array of value-added benefits and services.

Insperity offers a competitive compensation package and a world-class benefits package, including 19 days paid time off, 9 paid holidays, medical, dental and vision benefits, 401k and tuition reimbursement. At Insperity, we’re committed to providing a positive work environment, and to helping our employees succeed both personally and professionally.

Senior Creative Marketing Writer

We are currently seeking a Senior Creative Marketing Writer to join our team. 

Responsible for writing clear, persuasive and relevant copy that incites action, and creates/raises awareness for Insperity’s product and service offerings for small and medium-sized businesses. In addition, this position is responsible for mentoring team members and acting as team lead on projects.

Essential Functions
Under limited supervision and much decision-making:

  • Writes targeted, compelling, timely and appropriate content and copy.
  • Adjusts writing for different audiences as well as for different media and different phases of the buying process.
  • Researches to validate claims, check facts and develop new ideas for effective messaging.
  • Writes all types of pieces including product information sheets, brochures, blog posts, web copy, landing pages, ads, white papers, case studies, email campaigns, presentations and other advertising materials.
  • Serves as team lead on major projects.
  • Works effectively with other writers, designers, account managers, reviewers and legal to produce accurate, persuasive and informative content.
  • Develops messaging, content and strategy for new initiatives.
  • Writes, revises, edits or proofreads copy with a high degree of accuracy and efficiency.
  • Conforms to the Company’s corporate style guide and editorial standards.
  • Produces content directly and in collaboration with subject matter experts and other members of the marketing team.
  • Conducts interviews with experts in the field for marketing content, testimonial support and whitepapers.
  • Stays abreast of current industry best practices and trends and suggests ways to apply them.
  • Meets all deadlines, fulfills scheduling commitments and consistently achieves quick turnarounds in a fast-paced, rapidly changing environment.
  • Participates actively in meetings including, but not limited to, brainstorming sessions, kick-off meetings, conference calls, execution of campaigns, client meetings, etc.
  • Serves as a mentor for the creative marketing writing team and acts as a resource for developing content and copy.

Education/Experience Requirements

  • Bachelor’s Degree in Advertising, Journalism, Communications, Marketing, English or related field of study is required.
  • Seven or more years of experience in a related field with demonstrated strong writing background and experience are required.


  • Excellent interviewing, research and technical writing skills with an eye for detail and thorough knowledge of AP Style and grammar.
  • Strong understanding of the importance of branding and of developing a voice for a product or service.
  • Ability to write for a business-to-business (B2B) audience and leaders of small and medium-sized businesses.
  • Demonstrated project and time management skills.
  • Ability to work independently and collaboratively with key stakeholders.
  • Able to work successfully in a fast-paced environment with ever-changing priorities.
  • Proficient computer skills with experience in Microsoft Office Suite.

At Insperity, we celebrate the diversity of our employees and our leadership. Insperity is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.