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Social Media Manager, Innovation & Development

Job Title

Social Media Manager, Innovation & Development

Job ID

27680872

Location

Kingwood TX US 77339

There’s a reason Insperity was ranked in the top 3% on WorkplaceDynamics’ National Top Workplaces list and named one of the top 100 companies to work for in the U.S.

 

Want to work for us and find out why?

 

As a trusted advisor to America’s best businesses for more than 35 years, Insperity provides an array of human resource and business solutions designed to help improve business performance. In addition, we provide the client company and their worksite employees with a wide array of value-added benefits and services.

 

Insperity offers a competitive compensation package and a world-class benefits package, including 19 days paid time off, 9 paid holidays, medical, dental and vision benefits, 401k and tuition reimbursement. At Insperity, we’re committed to providing a positive work environment, and to helping our employees succeed both personally and professionally.

 

Social Media Manager, Innovation & Development

 

We are currently seeking a Social Media Manager, Innovation & Development to join our team. 

 

Summary
This position is responsible for unifying the Insperity brand by generating awareness across various social media platforms. The Social Media Manager will also be responsible for developing and publishing social media content that will support marketing on a Corporate level. The position will participate in implementing social media strategies and tactics that will help develop brand awareness, build customer loyalty, and aid sales in lead generation.
 

Responsibilites

Under general supervision and much decision-making:
 

  • Writes social media content that is to be used company-wide and  by Authority Marketing.
  • Creates engaging original content for B2B engagement.
  • Supports in-depth research using internal and external resources to ensure messaging attracts the Company’s target audience.
  • Ensures social media content aligns with communication efforts throughout the organization.
  • Oversees the design, development, and execution of innovative social media campaigns including the summary of tracking and reporting campaign results.
  • Tracks and reports social media effectiveness including but not limited to visibility engagement and total audience reach.
  • Monitors social media mentions and runs competitive analysis reports against competitors.
  • Helps manage budgets allocated to promoting or boosting social media content.
  • Collaborates with key internal stakeholders to create content and execute marketing campaigns.  
  • Provides support for social media best practices and social media tool integration.
  • Collaborates and works side-by-side with a multi-discipline team (designers, developers, project managers, analysts, etc.) in a team format.
  • Creates and executes social media strategies for both on-site and virtual events including but not limited to conferences, speaking events, golf tournaments, and other Insperity sponsored activities.

Qualifications

  • Bachelor’s Degree in Marketing, English, Journalism, Mass Communications, or a related field is required.
  •  Five to Seven years of related experience is required.
  • Experience building social media strategy and posting cadence.
  • Familiar with marketing tools such as: google analytics, owler, hoostsuite, and buffer.
  • Strong knowledge of social media platforms and their post ranking algorithms.
  • Excellent writing skills, particularly geared towards marketing, sales, and B2B lead generation content.
  • Strong knowledge of B2B website content development.
  • Excellent project management skills.
  • Strong interpersonal and customer service skills.
  • Solid understanding of web metrics. 

At Insperity, we celebrate the diversity of our employees and our leadership. Insperity is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

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