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Strategic Marketing Manager

Job Title

Strategic Marketing Manager

Job ID

14227

Location

Kingwood Texas 77339

There’s a reason Insperity was ranked in the top 3% on WorkplaceDynamics’ National Top Workplaces list and named one of the top 100 companies to work for in the U.S.

 

Want to work for us and find out why?

 

As a trusted advisor to America’s best businesses for more than 35 years, Insperity provides an array of human resource and business solutions designed to help improve business performance. In addition, we provide the client company and their worksite employees with a wide array of value-added benefits and services.

 

Insperity offers a competitive compensation package and a world-class benefits package, including 19 days paid time off, 9 paid holidays, medical, dental and vision benefits, 401k and tuition reimbursement. At Insperity, we’re committed to providing a positive work environment, and to helping our employees succeed both personally and professionally.

Strategic Marketing Manager

We are currently seeking a  Strategic Marketing Manager to join our team.  

Summary
As a primary marketing strategist for the company, this position provides leadership and guidance to organizational stakeholders, internal departments and external partners on defined marketing initiatives in support of Corporate Marketing leadership and Company business goals and objectives. 
 

Responsibilities:

  • Utilizing the established Marketing plan framework, defines the specific marketing and communication strategies needed to ensure that business drivers and growth objectives are achieved. Builds internal relationships with departmental leaders and key external partners to achieve alignment and influence on strategic marketing priorities.
  • Develops a pipeline of marketing opportunities to further build the Insperity brand, equip our sales and service teams for success and contribute to overall organizational growth.
  • Provides ongoing executive-level insights on market conditions, competitive positioning, product/service strategy and marketing trends to further elevate the value and contribution of the department to the overall business.
  • Represents Insperity in both prospect and client-facing business contexts through the development and delivery of meaningful content, training and overall community engagement. Serves as a champion of the company in efforts to build the brand, nurture business opportunities and establish credibility of the HR industry and of Insperity.
  • Leads and contributes to the ongoing development of product positioning and messaging that differentiates Insperity from other products in the market. Collects, analyzes and communicates competitive and industry data to help drive informed strategic and tactical decision-making.
  • Leads efforts in collaboration with strategic partners and corporate marketing stakeholders to establish and achieve desired departmental goals, key performance indicators and overall return on investment. 
  • Maintains high standards of performance for self and others; assuming proactive responsibility for successfully completing assignments and projects in a timely manner. Tracks and analyzes results to ensure that company investments are yielding the best possible outcome.
  • Develops annual marketing budgets for designated strategic initiatives in consultation with Corporate Marketing leadership and appropriate organizational stakeholders.

Qualifications:

  • Bachelor’s Degree in Business, Marketing or a related field is required.  MBA is preferred.
  • Five to seven years of marketing experience in a related B2B field is required. 
  • Demonstrated campaign management experience and skills, preferably in a B2B technology or services industry.
  • Strong strategic and analytical skills.
  • Effective problem solving, decision-making and conflict resolution abilities.
  • Project management skills and the ability to handle multiple projects. 
  • Proficient in the use of Microsoft Office programs and demonstrated ability to learn other computer applications as needed.
  • Excellent written and verbal communication skills.
  • Communicates tactfully and effectively, both verbally and in writing, and maintains effective work relations with those encountered in the course of employment.  
  • Demonstrated success in running integrated marketing campaigns.
  • Familiarity with landing page design and optimization preferred.
  • Familiarity with best practices associated with email marketing preferred.
  • Familiarity with Google Analytics preferred.

Travel Requirements (if above 10%)

Travels: Yes
If yes, up to 20% of time

What percent of time is this position required to drive a vehicle (other than Company issued) for business purposes?  10%
 

At Insperity, we celebrate the diversity of our employees and our leadership. Insperity is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.

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