Email Marketing Specialist

Insperity provides the most comprehensive suite of scalable HR solutions available in the marketplace with an optimal blend of premium HR service and technology. With more than 90 locations throughout the U.S., Insperity is currently making a difference for thousands of businesses and communities nationwide.

 

Behind our success is the unshakeable belief in the value of our people. We value diversity, inclusivity and a sense of belonging. We celebrate work and life events, and we partner with our clients and communities to make great things happen.

 

We’ve earned recognition time and again as a top place to work—named among the best by respected organizations like Glassdoor and U.S. News & World Report. We’re also proud to be recognized for one of the country’s Top 50 Midsize Early Talent Programs through RippleMatch’s Campus Forward Awards. There’s never been a better time to be part of Insperity, and our best work is still ahead. Learn more at Insperity.com.

Why Insperity?

Flexibility: Over 80% of Insperity’s jobs have flexibility. We want your time to have balance, whether it’s spent with coworkers, clients, family or your community.

Career Growth: Insperity provides many ways to grow with the company. We offer continuous learning programs, mentorship opportunities and ongoing training.

Well-Being: Our total rewards package includes generous paid time off, top-tier medical, dental and vision benefits, health & wellness support, paid volunteer hours and much more. We take care of our people so that you can do your best work.

This position is responsible for managing email marketing projects utilizing marketing automation tools and leveraging analytics to drive campaign success. This role is an integral part of the marketing team, contributing valuable insights to processes and marketing initiatives.

Responsibilities:

• Acts as the primary liaison to the Agency for all email marketing projects including the creation of creative briefs, job submission, scheduling project-related meetings, training creative team members, and sharing results regularly.
• Serves as an email marketing Subject Matter Expert (SME) for appropriate projects and partners within the organization.
• Coordinates with the team responsible for creating, building, and maintaining email-based marketing programs, campaigns, and forms.
• Initiates, coordinates, and organizes email marketing assets for Demand Gen, the Agency, and the company stakeholders.
• Analyzes tasks, workloads, assignments, and capacity, provides work estimates, and manages the team to keep email projects on schedule.
• Guides executive-level stakeholders through marketing analysis by understanding business units’ business/industry trends and practices to diagnose strengths and opportunities in an email marketing context.
• Collaborates between email marketing team, One Marketing teams, assigned business units, and outside partners to facilitate the accomplishment of marketing plans with a focus on Return on Investment (ROI).
• Contributes to the business requirements gathering process.
• Assists with marketing strategy and development in Eloqua, the company’s marketing automation tool, throughout the full buying cycle.
• Coordinates marketing automation activities for demand generation functions.
• Leverages relationships to make a significant impact throughout the organization.
• Generates reports and analyzes metrics related to the performance of the email marketing team.
• Maintains effective and thorough communication among digital marketing staff.

Qualifications:

• Bachelor’s Degree in Marketing, Communications, a related field, or equivalent work experience is required.
• Three to five years of experience in Marketing or a related field is required.
• Experience working in Marketing Automation tools like Eloqua, Pardot, HubSpot, Marketo, etc.
• Strong organizational, project, and resource management skills.
• Strong teamwork and interpersonal skills; ability to communicate at all management levels and thrive in a cross-functional environment.
• Exhibits an understanding of the utilization of patterns for repetitive problem-solving.
• Strong verbal and written communication skills, with an ability to express complex technical concepts in business terms, and maintain effective work relations with those encountered in the course of employment.
• Manages problem-solving activity efficiently and effectively.
• Exhibits a commitment to utilizing and enforcing defined standards and processes.
• Exhibits the ability to apply logical thinking in the development of solutions.

Insperity provides a reasonable compensation range for each posted role in accordance with applicable pay‑transparency laws. Actual compensation is influenced by a variety of job‑related factors, including skills, experience, and geographic location.

The compensation range for this position, representing the pay span across all locations where this role may be filled is

$51,120 – $77,580

At Insperity, we celebrate the diversity of our employees and our leadership. Insperity is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law, including criminal arrest and/or conviction records.