General Manager (Executive Director)

General Manager / Executive Director New Development

 

Most leadership roles ask you to maintain a community. This one gives you the opportunity to build one.

 

Serenova at Woodforest seeks a General Manager / Executive Director to lead our newest concierge community from pre-opening lease-up through stabilization and beyond. As the founding leader of a brand-new Serenova community, you will shape the team, culture, resident experience, and operational playbook from day one. Backed by a differentiated hospitality-first model, direct access to executive leadership, and a bonus structure designed to reward long-term success, this is a rare opportunity to make a lasting impact while helping define the future of active adult, independent living.

 

Best-in-Class Benefits and Culture:

We value our employees’ time and efforts. Our commitment to your success is enhanced by a competitive compensation of $100,000 – $115,000 annually, depending on experience, and an extensive benefits package including:

• Multi-phase performance bonus tied to occupancy, NOI, and resident-experience targets
• Comprehensive health coverage: Medical, dental, and vision insurance provided
• Well-being and work-life balance: Paid time off, holidays, and lease-up incentive bonuses

 

Plus, we work to maintain the best environment for our employees, where people can learn and grow with the company. We strive to provide a collaborative, creative environment where everyone feels encouraged to contribute to our processes, decisions, planning, and culture.

 

What You Bring:      

• 5–10+ years of senior living leadership (IL / AL / Active Adult) or hospitality / service-driven leadership at comparable scope.
• Proven results in lease-up or occupancy growth, financial management, and team and culture building.
• P&L fluency -you read a statement, know the drivers, and make trade-offs that protect both the resident experience and the bottom line.
• A builder’s mindset – you thrive in pre-opening environments and bring order, pace, and accountability.
• Bachelor’s degree preferred; lease-up or new-community opening experience strongly preferred.

 

What You’ll Do:     

• Own occupancy, net operating income, and resident experience from pre-opening through stabilization, translating company strategy into disciplined daily execution.
• Partner closely with the Community Relations Director on the lease-up funnel – weekly pipeline reviews, conversion management, and move-in pacing vs. plan.
• Recruit, develop, and lead a high-performing leadership team across Concierge & Lifestyle, Culinary & Bar, Maintenance, and Housekeeping.
• Deliver a high-touch, concierge-level resident experience every day, and set the cultural tone every department executes against.
• Build the operating budget with the EVP of Operations and drive operating income through revenue optimization, labor discipline, and expense control, reported monthly, reviewed quarterly.
• Build the local presence through healthcare providers, civic and referral partners, community events that make Serenova a known brand in the market.

 

If you are a visionary leader who thrives on building teams, creating exceptional resident experiences, and driving results, we invite you to apply. Join us at an exciting stage of growth and play a defining role in shaping a new standard for active adult, independent living. We look forward to learning how your leadership, passion, and expertise can help bring this community to life. 

 

We are an equal opportunity employer that welcomes and encourages diversity in the workplace. We do not discriminate based on race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law. We will consider qualified applicants with criminal histories for employment.

#PRO