Senior Client Marketing Manager

Insperity provides the most comprehensive suite of scalable HR solutions available in the marketplace with an optimal blend of premium HR service and technology. With more than 90 locations throughout the U.S., Insperity is currently making a difference for thousands of businesses and communities nationwide.

Behind our success is the unshakeable belief in the value of our people. We value diversity, inclusivity, and a sense of belonging. We celebrate work and life events, and we partner with our clients and communities to make great things happen.

We have received recognition numerous times as a top place to work, most recently ranking on Glassdoor’s “Best Places to Work in the U.S. 2024” list, and U.S. News & World Report’s “Best Companies to Work for 2024” list. In addition, we have been recognized for having one of the country’s Top 50 Midsize Early Talent Programs by RippleMatch’s 2024 Campus Forward Awards. There is no better time to be a part of Insperity, and our best work is yet to come.  Learn more at Insperity.com.

Why Insperity?

Flexibility: Over 80% of Insperity’s jobs have flexibility. We want your time to have balance, whether it’s spent with coworkers, clients, family, or your community.

Career Growth: Insperity provides many ways to grow with the company. We offer continuous learning programs, mentorship opportunities and ongoing training.

Well-Being: Our total rewards package includes generous paid time off, top-tier medical, dental and vision benefits, health & wellness support, paid volunteer hours and much more. We take care of our people so that you can do your best work.

 

Senior Client Marketing Manager

We are currently seeking a Senior Client Marketing Manager to join our team.

This position is responsible for deeply understanding the client lifecycle, and for developing marketing strategies and programs that improve the client experience.  This may include programs that increase client retention, satisfaction, and value at different stages during the client journey. This position requires extensive interlocks with multiple client stakeholders across the business. This position also serves as a mentor and example for other team members supporting continuous improvement initiatives and coaching from department leadership.

RESPONSIBILITIES:

• Observes and deeply understands the client lifecycle, from prospect to on-boarding to adoption to renewal to advocacy.  Becomes an expert in the client experience across all stages of the journey.
• Identifies areas across the client lifecycle where marketing can improve the client experience, and which of those areas have the biggest impact to the business.  
• Establishes strong relationships with key stakeholders across the business to gather data and insights on the client experience and achieves alignment on client marketing priorities.
• Executes client marketing programs that will improve the client experience and have a positive impact on business objectives.
• Works with key stakeholders across the business to build, execute, and measure the effectiveness of those programs.
• Collects, analyzes, and communicates client and industry data to help drive strategic program development, execution, and optimization.
• Tracks and analyzes results of all client marketing programs, regularly optimizing the programs based on data and feedback from key stakeholders.
• Leads client events and client brand ambassador initiatives as needed.
• Serves as a mentor and example for other team members, a first-line peer resource, supporting ongoing training and development of team, continuous improvement efforts and initiatives, and coaching from department leadership.
• Maintains commitment to the successful achievement of team and organizational goals through a desire to participate with and help other members of the team.

QUALIFICATIONS:

• Bachelor’s Degree in Business, Marketing, a related discipline, or equivalent work experience is required.  MBA is preferred.
• Five to seven years of B2B marketing experience is required, ideally in support of client marketing programs.  
• A proven level of business acumen consistent with the level of exposure is required.
• Demonstrated campaign management experience and skills, preferably in a B2B technology or services industry.
• Strong strategic and analytical skills.
• Effective problem solving, decision-making, and conflict resolution abilities.
• Skilled in relationship management with both partners and clients.
• Project management skills and the ability to handle multiple projects.  
• Proficient in the use of Microsoft Office programs and demonstrated ability to learn other computer applications as needed.
• Excellent written and verbal communication skills.
• Communicates tactfully and effectively, both verbally and in writing, and maintains effective work relations with those encountered in the course of employment.   
• Familiarity with Google Analytics is preferred.

BENEFITS: 

In this role, you’ll enjoy a competitive compensation package, as well as all of the great Insperity benefits and perks you’ve come to know including paid time off, 9 paid holidays, medical, dental and vision benefits, 401k and tuition reimbursement. At Insperity, we know that our employees’ success is our success, and we look forward to being a part of your future!  

At Insperity, we celebrate the diversity of our employees and our leadership. Insperity is an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status or any other characteristic protected by law.