Vice President of Go to Market Strategy and Revenue Operations

Vice President, Go-to-Market Strategy & Revenue Operations

 

Are you ready to lead a marketing revolution? Are you passionate about empowering underserved communities and making a lasting impact? If so, we have an electrifying opportunity for you!

 

Our NYC-based client empowers underserved populations through innovative solutions that transcend barriers, promote positive change, and improve lives. Operating as a venture studio, they follow a disciplined approach to turning ideas into products and a rigorous process to evaluate their impact. Their product portfolio supports healthcare professionals and K-12 educators in overcoming communication barriers and equity challenges to better serve diverse communities.

 

One product disseminates personalized messages and leverages the power of tailored rewards to reduce medical appointment no-shows. Another supports language development, early literacy, and home-school connections through an online multilingual education platform where children and adults can read stories together in customized blends of two languages. Another enables health systems to address language barriers and provide the best care for patients with limited English proficiency through cutting-edge products to train, recognize, and support bilingual healthcare professionals.

 

To help our client enter the next growth phase, they an experienced VP of GTM Strategy and Revenue Operations to join our team. You must have proven operating experience in a dynamic setting, outstanding organizational, communication, and leadership skills and an ability to develop innovative solutions that push boundaries to create entirely new markets. You will also work closely with the CEO and other team leaders to attain success for the company. 

 

While our client is headquartered in NYC, this position can be remote within the United States.

 

Expected Industry Experience: 

As our client’s ideal candidate, you should possess deep knowledge in one of the following industry domains:

• Startup incubators/accelerators
• Ed tech for professional development and/or K-12 learning
• Digital health, SaaS applications for healthcare and population health
• Second language acquisition, preferably through technology-mediated means
• Consulting, with a focus on healthcare clients
• Experience with enterprise sales
• Created or refined a market that is yet to exist for a new product

 

To Thrive, You Also Should Have:

• 10+ years experience
• Successfully handled similar responsibilities in the early-stage startup ecosystem, including accelerators, corporate venture programs, and academic incubators that leverage grant funding for technology transfer into the commercial sectors.
• Past experience as CEO, CRO, or a sales leader with GTM experience ready for the next level
• Masterful organizational, communication, and leadership skills, demonstrable through previous professional success
• Seasoned sales expertise, with closed deals to back it up
• Comprehensive understanding of multiple operational functions, including product development, marketing, sales, customer experience, finance, and employee management
• Proven ability to formulate processes for maximum efficiency and productivity, implement structures and protocols that boost efficiency
• Aptitude for finding patterns in extensive amounts of data
• Analytical expertise to and optimize performance metrics via data analysis

 

Your Specific Responsibilities as the of Vice President, GTM Strategy and Revenue Operations Will Include:

 

Sales & Marketing Operations

• Planning, supporting, consolidating, and measuring sales, marketing, commercialization, and customer success programs and the processes and systems that support them
• Have a deep understanding of the unique needs of the healthcare and K-12 education sectors
• Refine execution through the entire sales funnel to increase efficiency and conversion rates. 
• Add different sales motions, serving multiple customer segments, breaking into new regions
• Manages most or all core revenue-generating functions
• Leverage customer insights to define profiles and their pain points, value propositions, and use cases
• Map the customer engagement process to the sales funnel, improving customer experience
• Distill what leads to focus on, and assign reps to close deals
• Accurately forecast revenue and set regions and targets
• Adjust territories as the company grows and we learn more about our customers

 

Talent 

• Attract, hire, manage, retain, and develop a team of proficient salespeople
• Clear all blockers in the paths to sales
• Provide the team with the training, process, tools, data, and enablement to do their best at their work
• Act as a point of escalation when needed

 

Company cohesion

• Connect overall strategy to daily tactical matters
• Connect each stage of the customer lifecycle: marketing, sales, customer experience
• Design, build and implement foundations for a variety of 0-1 initiatives
• Foster collaboration among company departments
• Shorten the feedback loop
• Have a shared understanding of each teams’ contribution
• Leverage and deploy each part of the company as needed
• Drive organizational awareness internally so everyone has knowledge of GTM plans, performance, problems, legal, finance, product, and know their part

 

Analytics and Data

• Develop a source of truth across the GTM funnel
• Detect patterns and make decisions based on data analysis
• Use tools and systems to drive sales productivity –including Hubspot CRM, etc
• Set and encourage Sales OKRs and fact based scorecard metrics
• Lead cross-functional efforts with other teams to drive core growth processes and achieve team OKRs.

 

Best-in-Class Benefits:

Our client values their employees’ time and efforts. Their competitive compensation of an OTE of $225-300K with a base pay range of 150K-200K, including a performance bonus (based on attainment of company and individual OKRs). Their extensive benefits package, which enhances their commitment to your success, including: 

• Comprehensive Medical, dental, and vision insurance
• 401K with employer contribution (even if the employee does not contribute)
• Flexible working location, remote-friendly (in the U.S.)
• Paid time off and sick days.

 

Plus, they work to maintain the best possible environment for their employees, where people can learn and grow with the company. They strive to provide a collaborative environment where everyone feels encouraged to contribute to their processes, decisions, planning, and culture.

 

Our client is an equal opportunity employer that welcomes and encourages diversity in the workplace. Our client does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.